Facebook Data Shield
Research – Design – Data
The Facebook Data Shield is a human-sized interactive installation where users can see and control what type of data is collected. By pressing buttons, data categories and/or data variables can be (de)activated. An outer rim with lights gives feedback to users about the level of personalization of the resulting newsfeed. With the FDS we aimed to explore what data people are willing to share and open up the discussion about data sharing practices and preferences.
The Facebook Data Shield is a human-sized interactive installation where users can see and control what type of data is collected. By pressing buttons, data categories and/or data variables can be (de)activated. An outer rim with lights gives feedback to users about the level of personalization of the resulting newsfeed. With the FDS we aimed to explore what data people are willing to share and open up the discussion about data sharing practices and preferences.
The Facebook Data Shield was originally a project designed by Jules Sinsel. Together with Sara Colombo, we wrote a WIP paper for TEI’23 about a first research study. In parallel, we developed a new fully interactive version that could record data and showcased this version at the DDW’22. During this event, we conducted a second study with visitors where we set out to collect more qualitative data in order to detect usage and data sharing preferences among users.
